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Experience Culture Victoria 2017/2018

IMAP has partnered with Cultural Tourism Victoria to launch this years Cultural Guide - click here to see this latest edition! View the short video!

Category: General
Posted by: elissa

The 2017/18 Experience Culture Victoria Guide includes key cultural attractions found within the Inner Melbourne Action Plan (IMAP) Cities of Maribyrnong, Melbourne, Port Phillip, Stonnington and Yarra.



See the  promo video  (3.30mins) produced by moomedia for a quick look at some of Melbourne's cultural gems!

The Melbourne Cultural Region entries range from established destinations in the CBD, such as the State Library, to an Aboriginal history walk (Yarra), tapestry workshop (Port Phillip), jazz festival (Stonnington) and Women’s Circus (Maribyrnong).

The Guide is distributed across Victoria at visitor information centres, attractions and transport hubs, and through select accommodation providers. About 60,000 copies will be printed this year and a digital edition is available.

This is the second year the IMAP Tourism Group has used the Guide to help promote and develop key precincts. The 2017/18 publication includes an inner Melbourne map showing where to find the cultural places and spaces highlighted in individual listings.

Creative Victoria estimates in the year to June 2016, Victoria played host to 1.6 million international cultural visitors, with cultural visitors representing 64 per cent of all international visitors to the State.



The 2016-17 IMAP Annual Report is now available. Click here.

The new IMAP plan has been adopted. Follow this link for further information.


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