G1.P5 IMAP Tourism

PROPOSAL
- Continue to invest in tourism projects with external partners to promote inner Melbourne
- Develop a three year strategic plan to identify initiatives to progress promotion of inner Melbourne
- Implement a Visitor Economy Destination Management Plan for the IMAP region, including an integrated approach to marketing and purchasing programs
Inner Melbourne Visitor Map
Click Here to view the latest version of the IMAP Inner Melbourne map:
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Inner Melbourne Come and Play Series
Follow the links below to see the Inner Melbourne Come and Play series of promotional videos.
All videos are available on Youtube for you to share.
Watch "Inner Melbourne in Autumn" Video
Watch "Inner Melbourne in Summer" Video
Watch "Inner Melbourne in Spring" Video
Watch "Inner Melbourne in Winter" Video
STATUS - COMPLETED: See below for reports on this project
Committee Meeting 26 August 2016
Regional Tourism - Briefing Paper.pdf (71kb)
Committee Meeting 26 May 2017
IMAP Tourism Project Brief.pdf (495kb)
Committee Meeting 31 August 2018
Confidential item only
Committee Meeting 30 November 2018
IMAP Tourism -Activity Centre Proposal.pdf
Progress reports for this project from prior to June 2016 can be found here under Action 11.