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G1.P5 IMAP Tourism




  • Continue to invest in tourism projects with external partners to promote inner Melbourne
  • Develop a three year strategic plan to identify initiatives to progress promotion of inner Melbourne
  • Implement a Visitor Economy Destination Management Plan for the IMAP region, including an integrated approach to marketing and purchasing programs



Inner Melbourne Visitor Map

Click Here to view the latest version of the IMAP Inner Melbourne map:



Inner Melbourne Come and Play Series

Follow the links below to see the Inner Melbourne Come and Play series of promotional videos.

All videos are available on Youtube for you to share.

Watch "Inner Melbourne in Autumn" Video

Watch "Inner Melbourne in Summer" Video

Watch "Inner Melbourne in Spring" Video

Watch "Inner Melbourne in Winter" Video



STATUS - CURRENT: See below for reports on this project



Committee Meeting 26 August 2016

Regional Tourism - Briefing Paper.pdf (71kb)

Committee Meeting 26 May 2017

IMAP Tourism Project Brief.pdf (495kb)

Committee Meeting 31 August 2018

Confidential item only

Committee Meeting 30 November 2018

IMAP Tourism -Activity Centre Proposal.pdf


Progress reports for this project from prior to June 2016 can be found here under Action 11.



Friday 29 November 2019 at 8.00am, City of Melbourne: Council Meeting Room - Level 2, Melbourne Town Hall Administration Building, 90-120 Swanston Street MELBOURNE.  Refer to IMAP Meetings for the Agenda (published a week prior to the meeting).

The 2018-19 IMAP Annual Report is now available - click here.

A copy of the approved Plan is available on this website. Follow this link for further information.