G1.P5 IMAP Tourism




  • Continue to invest in tourism projects with external partners to promote inner Melbourne
  • Develop a three year strategic plan to identify initiatives to progress promotion of inner Melbourne
  • Implement a Visitor Economy Destination Management Plan for the IMAP region, including an integrated approach to marketing and purchasing programs


Inner Melbourne Visitor Map

Click Here to view the latest version of the IMAP Inner Melbourne map:

Inner Melbourne Come and Play Series

Follow the links below to see the Inner Melbourne Come and Play series of promotional videos.

All videos are available on Youtube for you to share.

Watch "Inner Melbourne in Autumn" Video

Watch "Inner Melbourne in Summer" Video

Watch "Inner Melbourne in Spring" Video

Watch "Inner Melbourne in Winter" Video


STATUS - COMPLETED: See below for reports on this project

Committee Meeting 26 August 2016

Regional Tourism - Briefing Paper.pdf (71kb)


Committee Meeting 26 May 2017

IMAP Tourism Project Brief.pdf (495kb)


Committee Meeting 31 August 2018

Confidential item only


Committee Meeting 30 November 2018

IMAP Tourism -Activity Centre Proposal.pdf


Progress reports for this project from prior to June 2016 can be found here under Action 11.