Strategy 6 Retail Strips


Support the distinct and diverse character of Activity Centres


See reports on this Strategy

The Inner Melbourne Region operates as a network of Activity Centres with the Melbourne Central Activity District as its hub. Future management of these centres will be based on an understanding of the local and regional role they play in the Inner Melbourne Region. The challenge is to manage their diverse regional and local roles so they meet the needs of residents, workers and visitors, and maintain a high quality of amenity.

Structure Plans for local Activity Centres in the Inner Melbourne Region need to take into account their unique physical and social characteristics such as their proximity to one another and often overlapping catchments, the complex mix of uses accommodated in and near Activity Centres and their ‘mature' pattern of development. Many of the centres straddle a main road and operate more as activity strips with a major retail role. Many centres also act as the meeting place for local communities and form the focus of community life for the neighbourhoods they serve.

Future growth and development in Activity Centres will be guided by local structure plans that aim to: facilitate the local and regional function of each centre; deliver high quality urban design with a focus on pedestrian amenity and safety; and provide for a land use and activity mix, and built form that balance different activities and uses.

Action 6.1 Activity Centre local policy

Introduce a planning scheme policy into all schemes specifically addressing the role and distinct character of each Activity Centre.

Action 6.2 Activity Centre public environment

Improve the public environment of Activity centres focusing on pedestrian amenity and safety, and including well-designed urban spaces with active frontages.

Action 6.3 Managing conflicts in Activity Centres

Manage the night time economy and residential development to minimise conflicts between residential, entertainment and commercial uses in and around Activity Centres, by:
  • Developing a common approach to managing mixed use and the night time economy;
  • Implementing the findings of the Inner City Entertainment Precinct Taskforce (ICEPT);
  • Working with ICEPT to address the key issues, such as improved coordination between liquor licensing and planning objectives, policies and enforcement protocols;
  • Introducing schedules into Business 1 zones to require a permit for all food and drink premises, including restaurants and cafes;
  • Developing a new business zone and other tools to manage issues of local and regional roles in Activity Centres; and
  • Developing standards for noise protection in new dwellings.

Status: Stage 1 - Completed. Stage 2 - Current. View Reports on this Action.

Action 6.4 New cultural facilities

Explore opportunities for establishing new regional civic, cultural and community attractions in Activity Centres, including exploring specific opportunities for the Central Pier at Docklands, the Chapel Street Principal Activity Centre, the St Kilda ‘Triangle' site, and Richmond Town Hall Precinct.

Action 6.5 Activity Centre services

Work with State, Commonwealth and non-government agencies to secure service locations in Activity Centres in the Inner Melbourne Region.




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